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WestJet
was founded in 1996 by Clive Beddoe, Mark Hill, Tim
Morgan and Donald Bell, four Calgary entrepreneurs who
saw an opportunity to provide low-fare air travel across
western Canada. Through researching other successful
airlines in North America - and in particular low-cost
carriers from throughout the continent - the team followed
the primary examples of Southwest Airlines and Morris
Air and determined that a similar concept could be successful
in Western Canada.